Rocco Pendola Gets Another Big Mention Today With Netflix

Robert Weinstein's picture

Rocco Pendola gets a pretty remarkable mention in a Vanity Fair article about Netflix (NASDAQ:NFLX) posted today at the magazine's Website. The author of the Vanity Fair article is William D. Cohan, who has published three books, including House of Cards: A Tale of Hubris and Wretched Excess on Wall Street and Money and Power: How Goldman Sachs Came to Rule the World

While I have not always agreed with Rocco on Netflix (we both started out bearish at different times), he has been among one of the most consistent bears since he focused in like a spotlight on the stock. You can read the entire Netflix article at the link, but here's one of its better parts:

#333333; font-family: Georgia,Palatino,'Palatino Linotype','Times New Roman',Times,serif; font-size: 15px; line-height: 21px; background-color: #f8f8f8;">In recent weeks, following a better-than-expected fourth-quarter 2011 earnings announcement (which saw 220,000 new streaming-only customers and a profit of $52 million in that segment), Netflix’s stock has rebounded to around $124 per share. The bears remain incredulous. “What we have here is a momentum stock divorced from its underlying company’s reality,” Pendola wrote January 27 on the Seeking Alpha blog. “It would not shock me in the least to see [Netflix] move on air back to $300 a share before its next earnings report. At some point, however, the same thing that happened in 2011—a full-on implosion—will take shape sooner, rather than later.” Added Wible, in a recent e-mail, “Seems like we are back to 2010 again.”  

Rocco might be partially wrong here, as NFLX got hammered for the second day in a row on news that Comcast (CMCSA) will launch a competing streaming service for its subscribers this week. This is one area where we disagree. While I remain bullish because I also believe netflix will change its ways, I don't believe $300 is in the cards anytime soon.
Netflix Inc.
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Netflix, NFLX, Rocco Pendola, William Cohan